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    Branding Background

    Brand identities that are bold, strategic, and memorable

    For startups in need of a solid foundation or a growing business ready for a high-impact identity, I create brands that stand out and scale with you.

    investment

    Investing in your brand identity

    The cost: I offer customisable branding packages designed to accommodate a range of budgets, starting from NZD $2,500 + GST. Whether you’re launching a new business or refining your existing brand, these packages are designed to give you a cohesive identity across all touchpoints.

    The impact: Walk away with a powerful, strategic brand identity designed specifically for your business. More than just a logo, you’ll gain confidence, clarity, and all the essential tools to launch a polished, professional brand that stands out in today’s competitive market.

    Every brand project follows a 6-step process—from analysing your competitive edge to crafting a complete brand kit that’s ready for market.

    brand packages

    Choose one of these brand packages to start from or let me create a custom package tailored to your needs.

    Get in touch
    1. Starter

      The Starter Package is perfect for startups and small businesses needing a simple, strong brand foundation.

      • 6-Step Design Process: the strategy behind your brand
      • Logo Design: two concepts with one round of revisions
      • Colours and Typography: curated brand colours and fonts
      • Brand Guide: a one page guide for logo, colours, and fonts
      • File Formats: logo files in PNG, JPEG, SVG, and PDF
      • Social Media Logos: optimised files for your social platforms

      Investment — from $2,500 NZD + gst

    2. Growth

      The Growth Package is best for growing businesses looking to create a cohesive brand across all touchpoints.

      • Everything in the Starter Package +
      • Logo Exploration: three concepts with up to two rounds of revisions
      • Brand Graphics: custom patterns and visual elements
      • Expanded Brand Guide: multi page document on logo usage, colours, fonts, and application examples
      • Business Card: custom design with print ready files
      • Social Media Templates: five editable Canva templates
      • Email Signature: a professional, branded email signature

      Investment — from $5,000 NZD + gst

    3. Premium

      The Premium Package is for companies looking for a fully developed, high impact brand identity, and website design.

      • Everything in the Growth Package +
      • Brand Strategy: positioning, messaging, audience insights and tone of voice
      • Logo Exploration: three concepts with up to three rounds of revisions
      • Logo Variations: primary logo, secondary logo, and submark
      • Custom Illustrations/Icons: unique brand graphics
      • Brand Collateral: choose three – flyer, brochure, menu, packaging, or signage
      • Website Design: a custom, on brand, four page website designed in Figma
      • Launch Support: guidance on applying your new brand across all platforms

      Investment — from $9,000 NZD + gst

    Branding Examples
    design process
    1. 1. Discover

      The discovery phase is where you and I get up close and personal, and talk about your vision, goals, values, and darkest secrets. We will discuss how we can turn dreams into realities through effective, thoughtful planning, and strategic design.
    2. 2. Explore

      With the insights gathered during the discovery phase, I’ll dig into the industry and investigate potential competitors. This is all about seeing what’s working, what isn’t, and finding opportunities to make your brand stand out in today’s visual landscape.
    3. 3. Define

      Defining the creative direction is the first big (exciting!) step in the project. To help inspire you, I will present options for creative direction through moodboards, colour palettes, type, application, brand analysis, and gain your seal of approval.
    4. 4. Design

      Once the creative direction has been defined, we move on to the Design phase. I will take the essence of your brand identity, experiment with colours, fonts, composition, patterns, and create a strategic design solution that and you and I can be proud of.
    5. 5. Refine

      Next comes refinement. You’ll be presented with a proposal showcasing the design concept. Together, we’ll review it, remove anything that doesn’t vibe, and fine-tune the elements you love. Every detail will align with your vision and goals.
    6. 6. Deliver

      This is the moment you’ve been waiting for. With research complete, designs refined, and your approval, I’ll deliver all your brand assets and guides. You will have everything you need to take your brand to the next level, and truly be one of a Kind.

    People Talk

    “I started a small business and reached out to Kirstin with a very vague design idea for my branding, not really knowing what I wanted as I’m not creative. She used her design magic to come up with a bunch of concepts from my brief description, and I actually had trouble choosing from all the drafts - I loved them all. 10/10 would recommend.”

    Brya Cooke — Owner, Rose and Thorn Creations

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    Reviews Background

    FAQs

    How long does the branding process take?

    I follow a 6-step design process, and the timeline varies depending on the package you choose, your specific business needs, and how quickly feedback is provided. Here’s a general guide:

    • Starter Package: 1–3 weeks
    • Growth Package: 2–4 weeks
    • Premium Package: 3–6 weeks

    For a more accurate timeline, we’ll discuss the project scope and expectations during our consultation.

    Can I add extras to my package?

    Absolutely! If you need additional design elements that aren’t included in your chosen package. I can provide a custom quote before work begins to ensure full transparency.

    Do you do Websites?

    Yes! A four page Figma website design is included in the Premium Brand Package, designed to align with your new brand identity. If you need a website designed and developed, I’d be happy to discuss your needs and provide a custom quote. Contact me to schedule a consultation.

    Can you help with printing?

    Yes! Whether it’s business cards, signage, apparel, packaging, or promotional materials, I can help coordinate the printing process, ensuring high-quality results while saving you time and hassle.

    What’s included in a branding package?

    Each package includes essential branding elements such as logo design, colour palette, typography selection, and brand guidelines. The higher-tier packages include more assets, such as social media assets, business card design, and additional brand collateral. You can add, remove, and replace items in your chosen package as required.

    Need something specific? Let’s chat about custom branding solutions tailored to your needs.

    How do I know which package is right for me?

    If you’re unsure which branding package is the best fit, I recommend booking a free consultation. We’ll discuss your business goals, branding needs, and the level of support required to determine the perfect solution for you.

    What do you need from me to get started?

    To begin the branding process, I’ll ask you to complete a brand discovery questionnaire that helps define your business’s mission, values, target audience, and visual preferences. The more insight you provide, the better I can create a brand identity that truly reflects your business.

    What happens after my branding is complete?

    Once your branding is finalised, I provide you with all essential design files in multiple formats, along with a Brand Guidelines document to ensure consistency across all platforms. If you need ongoing design support, I also offer additional brand collateral and marketing materials as needed.

    Did something here stand out?

    Let’s bring your vision to life with high-quality branding and design. Whether you’re starting fresh, expanding your current offering or refining your brand, I’d love to hear your ideas.

    Start with a free, no-obligation consultation—let’s chat!

    Get in touch
    Little diamond