Bliss Boutique

The Scope

When Bliss’s founder approached me, she was seeking a complete rebrand that would align with her salon’s evolution.

• She needed a refreshed brand identity to match her new holistic approach.
• A softer, more natural color palette to replace the bold luxury aesthetic.
• Versatile brand assets that could be seamlessly used across social media, stationery, and salon marketing materials.

While the primary request was a logo, it was important that the branding extended beyond just a mark. It needed to capture the calm, modern, and inviting experience her clients would receive in the new salon space.

The Concept

The new brand identity for Bliss was designed to evoke tranquility, warmth, and a sense of care. Inspired by natural beauty and holistic wellness, the neutral colour palette featured cream, warm peachy hues, crisp whites, and a navy blue for contrast where needed. The result was a soothing and timeless aesthetic.

The logo and typography were crafted with simplicity in mind, ensuring an elegant, modern, and approachable feel. Organic shapes and delicate details reflected the thoughtful, personalized service Bliss provided.

From stationery and social media assets to branded salon materials, the final brand identity offered cohesion and flexibility, allowing Bliss to make a lasting impression across all customer touchpoints.

Testimonial

"I approached Kirstin as I’d seen her work in the past and felt it was very much my style. She did a complete rebrand for my business, taking feedback and changes in stride and producing stunning branding that I will be proud of for many years to come.

In addition to this, Kirstin was very quick with communication and the design process. I would not hesitate to recommend her for any design projects you may have."

– Bliss Boutique Founder