Wheeler’s Auto and Marine Upholstery

The Scope

When Kerry approached me, he was looking for a simple yet effective way to promote his business - starting with a logo and business cards. However, while the brief seemed straightforward, the brand needed to do more than just exist; it had to stand out. The challenge was to create a bold, recognisable identity that would not only serve as an iconic visual marker but also translate seamlessly across marketing materials, signage, social media, and Kerry’s website. The goal was clear: build a brand that would make a lasting impression and position Wheeler’s ahead of competitors.

The Concept

The brand identity for Wheeler’s was inspired by the very essence of Kerry’s craft. A combination of straight, curved, and dashed lines was used to symbolise roads, waves, and stitching - paying respect to the automotive and marine elements of the business. The circular logo was designed for versatility, offering a clean and timeless shape that can be effortlessly applied across different platforms and materials. With modern, easy-to-read typography, the final result is a professional, recognisable brand identity that reflects both precision and craftsmanship.

Testimonial

"We have a custom canvas, automotive and marine upholstery business. Kirstin designed our website, business logo, business cards, social media profile, etc. She was friendly, efficient, kept us up to date with progress through regular communication and listened to what we wanted. We were very happy with the end result and she checks in regularly to see if our needs have changed.

If you are looking at branding, starting a new business or developing your social media profile, contact Kirstin. You won’t be disappointed."

– Kerry and Leanne Wheeler

Credits

Website Development: Bevan Wheeler