Son of a Gun Video

The Scope

SOAG's biggest advantage is Corbin. As a videographer-for-hire, his whole business runs on clients liking and trusting him, so the brand needed to lead with personality rather than hide behind a generic studio look. From the first discovery session it was clear SOAG needed to feel as confident and personable as he does on set.

We started with positioning, mapping SOAG against other local videographers from solo shooters through to full agencies. There was a clear gap: no one in his patch was pairing genuinely high-quality output with a strong personal brand. That gap shaped every decision from there.

The Concept

SOAG is direct, warm and unapologetic, so the visual language needed to back that up. Bold enough to get noticed, grounded enough to feel trustworthy.

The primary wordmark splits "Son of a Gun" across a strong horizontal rule, a nod to cinema title cards and letterboxing, with the abbreviated "SOAG" and descriptor "Video" sitting at either end. It works as a horizontal lockup, a vertical one, or a stacked "SO / AG" icon for social profile use, so Corbin has the right version to hand no matter the space. We animated the primary logo too, so the brand lands with a bit of movement at the top and tail of his video work rather than sitting still.

The colour palette keeps things tight: Outrageous Orange as the anchor, bold and loud enough to stop a thumb mid-scroll; Pampas White as a clean, warm background; and Zeus Black for contrast and weight. For type, Satoshi Black handles most of the work with its dense, modern feel. Kalnia Medium, a sharper serif, steps in for heading highlights to add a bit of flavour.

With the logo and core system locked in, we built out a set of brand devices Corbin could use across print and digital, plus a brand guidelines document so everything stays on track as he grows. Then we turned to social. SOAG lives on Instagram, so we designed profile and cover imagery alongside a set of reusable templates: reel covers for a consistent grid, notice layouts for pop-up shoot announcements, and testimonial frames for client feedback. All of it sized and styled so Corbin can move quickly without the brand slipping.

Brand Values

Bangin' – Son of a Gun delivers high-quality, post-ready video content built for modern social media. No fluff, no filler, just clean professional visuals that help brands show up online in style.

Cheeky – Not a typical corporate creator. With natural charisma and a grounded approach, Corbin puts people at ease in front of the camera, drawing out personality, humour and the authenticity audiences connect with.

Fearless – Son of a Gun backs the vision. From concept to final cut, Corbin brings confidence, creative conviction and a willingness to push past the safe option, because the best content rarely plays it straight.

SOAG Video now has a consistent identity that backs Corbin up, built to bring in the kind of founder-led, quality-conscious clients the brand was made for.

Testimonial

Kirstin from Kind Design created and designed my branding for my new business. I went to Kirstin with nothing specific in mind, and her design process really helped ignite my vision and by the end of it had a branding identity that I absolutely love!

She always took my feedback on well and will be my go-to design person for any future work. Couldn't recommend her enough!

– Corbin Burgess, Founder, Son of a Gun Video